StyleCast Graphic Innovations

Myntra - Catalog

Elevating catalog imagery with graphic enhancements, to enhance overall customer experience while optimising production costs.

// Brief//

Started the catalog graphics project for adults which currently has over 1500 styles live with theme based graphic enhancement. Working with a team of graphic designers and design interns, we took up themes based on seasonal trends which helped us give these high-priority styles more visibility across the platform. The purpose of this project was not only to enhance catalog imagery for the customer but also reduce the production cost that comes with elaborate art direction.