Capsule Culture
MA Thesis Project
Rethinking travel wardrobes and experiences, by employing socially responsible lifestyles.
// Brief//
The project aims to explore the key concepts of contemporary travel lifestyles and personalised wardrobe planning, by evaluating fundamental theories of the current Experience Economy.
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As Millennials drive a paradigm shift in consumer culture through their ‘experience’ over ‘commodity’ approach, there arises an urgency to rethink traditional travel strategies to provide authentic, alternative lifestyle solutions. As the idea of ethical travel takes centre stage, an attempt is made to understand the present ‘conscious traveller”.
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Capsule Culture is primarily a thesis report accompanied by a proposed mobile app prototype.
The objective is to inspect the idea of sustainability as a lifestyle solution and establish that it can be more than just our purchase habits. Through personalised curation of a limited ethical wardrobe, Capsule Culture intents to establish a community of informed consumers who consider ethical consumption and production alike.
Moreover, it aims to assess the prevailing minimalistic-hipster worldview of the millennial demographic, through validating their ‘conscious consumer’ theory. Together with modern technological advancements, the project pursuits unique future scopes of sustainable travel and fashion.
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Finally, through careful analysis of generational beliefs and digital opportunities, this project aims to design a holistic travel platform which defines the spirit of the times.
User Onboarding
Shop Section
Proof Of Concept
one shirt, four cities
