Fashion Ideas 101
Flipkart Fashion
A Marketing Directed Content Design Project, Curated To Increase User Engagement On The App.
// Brief//
An initiative undertaken by Flipkart Fashion, the aim of this project was to promote user engagement and sales in their fashion segment, which in turn can also put the brand at par to other fashion e-com competitors in the market.
Flipkart Ideas was thus launched as an app-only addition, letting the consumers like, share, save and shop - all from the same section.
Through this project, we curated engaging content across all fashion categories - from brainstorming ideas to designing the final visual graphic.
So What Did We Do?
Trend
Boards
Style
Guides
Seasonal
Content
Personality
Based
Content
Celebrity
Fashion
Instant
Quotes
Informative
Graphics
Travel
Fashion
Runway Trends Simplified With Design Characteristics.
To Assist Local Vendors In Line Planning.
Personal Styling, Occassion Lookbooks, Wardrobe Planning.
To Promote Contextual Buying Habits.
Personalised Content, In Turn, Increases Engagement.
Astrology, Lifestyle, Region Based Marketing Soared.
Seasonal Trends & Wardrobe Planning Suggestions.
Promoting Trend Generated Sales.
Decoding Celebrity Style Looks & Linking Them With Available Options To Boost Product Hierarchy.
Fashion History, Terminology & Industry Insights.
To Help The Consumers Make Infomed Deals.
Defining and curating street styles across Indian cities to encourage regional visibility.