Social Profit & Loss
Kering X Centre For Sustainable Fashion
A content design and curation project to encourage social media engagement and drive brand visibility.
// Brief//
ODN is a design agency focused on delivering digital solutions for some of the biggest brands across India and SEA.
ODN Can Help is primarily rooted in digital marketing strategies with the help of striking visuals, leaving a lasting impression on the viewer. The aim of this project was to build brand awareness which in turn would drive brand loyalty amongst other B2B companies.
Together with the environmental P&L, the proposed social P&L is also essential for holistic sustainability practises.
What is a Social P&L?
It is a profit and loss account which allows a company to measure the costs and benefits it generates for People in value and assess it's impact on human well-being.
In turn, it helps make more socially sustainable business decisions.
Why do we need a SP&L?
Together with Kering's existing EP&L, the proposed SP&L will drive holistic sustainability across fashion's supply chains by evaluating social performances in a systematic way.
Proposed Methodology
Based on the Fair Trade principles, UN Sustainable Development Goals and Kering Code Of Ethics, the SP&L methodology has three major parts - assessment of social impacts across the supply chains, monetary evaluation these impacts and thereafter contextualisation of human well-being.