Social Profit & Loss
Kering X Centre For Sustainable Fashion
A content design and curation project to encourage social media engagement and drive brand visibility.
// Brief//
ODN is a design agency focused on delivering digital solutions for some of the biggest brands across India and SEA.
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ODN Can Help is primarily rooted in digital marketing strategies with the help of striking visuals, leaving a lasting impression on the viewer. The aim of this project was to build brand awareness which in turn would drive brand loyalty amongst other B2B companies.
Together with the environmental P&L, the proposed social P&L is also essential for holistic sustainability practises.
What is a Social P&L?
It is a profit and loss account which allows a company to measure the costs and benefits it generates for People in value and assess it's impact on human well-being.
In turn, it helps make more socially sustainable business decisions.
Why do we need a SP&L?
Together with Kering's existing EP&L, the proposed SP&L will drive holistic sustainability across fashion's supply chains by evaluating social performances in a systematic way.
Proposed Methodology
Based on the Fair Trade principles, UN Sustainable Development Goals and Kering Code Of Ethics, the SP&L methodology has three major parts - assessment of social impacts across the supply chains, monetary evaluation these impacts and thereafter contextualisation of human well-being.