Lakshita is targeted at cosmopolitan, North-Indian women who are conscious buyers of quality and style. With the launch of their S/S 2020 line, the brand wanted to invest in premium, art-directed shoots which can provide a definite direction to their collections and in turn leave a lasting impression on a young, social media driven consumer base. 

 

We went on to segregate their summer catalog into two distinct collections - based on the characteristics of the crafts, colours and silhouettes.