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Spring/Summer 2020
Lakshita Fashions
Spring/Summer Collection Launch & Campaign Design For An Indian, Contemporary Fashion Brand.
// Brief//
Lakshita is targeted at cosmopolitan, North-Indian women who are conscious buyers of quality and style. With the launch of their S/S 2020 line, the brand wanted to invest in premium, art-directed shoots which can provide a definite direction to their collections and in turn leave a lasting impression on a young, social media driven consumer base.
We went on to segregate their summer catalog into two distinct collections - based on the characteristics of the crafts, colours and silhouettes.














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